In 2008 CREAPRO became an agent of the most authoritative in the word trends forecasting bureau  - Trend Union, and Ukraine become the first Slavic country, which Li Edelkoort visited.


Li Edelkoort

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  • Trendsetter № 1 in the  world,  which turned the trends forecasting into profession;
  • Head of Design Academy in Eindhoven (1999-2009);
  • One of the most influential people in the fashion world according to the «Time» magazine;
  • Consults and develops concepts for: Cacharel, Gucci, Procter & Gamble, Wella, Coca-Cola, the Dutch Transport Authority, Ermenegildo Zegna, Fortis Bank, Jaguar, L’Oreal, Lancome, Nespresso, Nissan, Philips, Seiko, Shiseido, Siemens, отели и курорты Singita Hotels and Resorts, Swarovski, the Swiss Real Estate Association and Swatch, Swarovski crystals, Lacoste fashions, Estee Lauder cosmetics, Camper footwear, DIM underwear, Samsung electronics, Findus foods, Singita, супермаркеты Woolworths.

Li Edelkoort is one of the world's most renowned trend forecasters.

Her work has pioneered trend forecasting as a profession; from the creation of innovative trend books and audiovisuals since the 1980s to long-ranging lifestyle analysis and research for the world's leading brands today.

Li announces the concepts, colours and materials which will be in fashion two or more years in advance because, "there is no creation without advance knowledge, and without design, a product cannot exist." In this way, she and her closely-knit teams orientate professionals in interpreting the evolution of society and the foreshadowing signals of consumer tastes to come, without forgetting economic reality.
Travelling, shopping and searching the world over, Li Edelkoort is constantly gathering information and emotions, studying the fabric of society, picking up materials, words, figures and flowers like a global beachcomber.

Li's work has evolved into the realms of education at the Design Academy Eindhoven, humanitarianism within the Heartwear foundation and ATA Europe, and curatorship as she delves into the art and design domain illuminating museums around the world, such as ARMOUR in the Netherlands (2003), Skin Tight: the sensibility of flesh& nbsp;at Chicago's MCA (2004),North meets South at Centre Culturel Suédois, Paris (2005) and Stockholm's Nordiska Museet (2006).

Trend Union

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The Headquarters of Trend Union is located in Paris. Here we can find the offices of  5 Li Edelkoort’s companies, collectively known as Trend Union:

  • Trend Union (trends forecasting);
  • Studio Edelkoort (strategic advice);
  • Bloom (Publishing House);
  • Edelkoort Etc (lections, workshops);
  • Heartwear (non-profit organization for the development of crafts)

Trend Union are using in their researching a variety of indicators: political, ethnological and also art, literature and consumer activity. Professional trendsetter draws information from everywhere. For Li Edelkoort it is travelling, communication with students at the Academy of Design Eindhoven (which she has headed since 1999), recuperation of pieces of plastic and metal, picking up stones and leaves.
Basically Li Edelkoort makes her forecasts for 2 years in advance. But the short duration of the trend depends on the industry: if we talk about fashionable clothing – term will be no longer than 2 years old, but for areas like the automobile production trend can dominate from 5 to 7 years, and in architecture and urban development - generally 10-20 years.
The most fleeting trends, for example for a certain color, they only last for one or two seasons. But Li Edelkoort exploring another kind of trends - those that relate to social phenomena, can last for years and decades, and eventually become so important that they became a life style.
As Li says, times when trends fall down from exclusive to mass marketing are gone.Today trends are due to entirely different social sources: they can move from one industry to another, for example, from the food area into the area of cosmetics and lingerie, with a gradual transition into fashion.

http://trendunion.com/

Trendbooks

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Researching of Li Edelkoort and Trend Union find their shape in Trend Books:

  • Trend Forecast - main trend forecast
  • Colour Forecast - color forecast for a season
  • Beauty Book - trends in cosmetics and perfumes area
  • Patter Book - motives and colors
  • The Key - basic shape and details in clothes area
  • Lifestyle Book - basic ideas in design and interiors 
  • Well Being Bible - trends in Well Being industry

All the fashion houses from Armani to Zegna, advertising and strategic agencys, and the SEO's  of the most dynamic companies in the world, begining their work from the studying these books.


Trend consulting 

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At first, strategic and creative departments and advertising agencies are interested in trend consulting. Knowing of trends can be an argument, which can confirm the forecasting of expert, which earlier were based only on the personal experience and the knowledge of specialists.  The methodic of forecasting is basis on the combination of creative approach and marketing analysis and sociological prediction of consumer behavior.

Creapro offers customized professional services of Studio Edelkoort:

  1. Brand promotion and support of its individuality, development of its future strategy. The development and the strategic direction for brand recognition, ideas for the development of trend production, operates as a mass-market and the exclusive.
  2. Brainstorming – using of this method in searching for the creative ideas and concepts for your company and product with using of our knowledge in trends, markets and business struggle. We offer to our clients’ only unique product, because every company, trade mark or product is unique of its kind.
  3. Development of new conceptions. We are listening to the opinions of consumers and analize, explore their lifestyles, determining the main lifestyle trends. Thanks to this data we are developing new concepts for the companies and products depending of individuality of trade mark, and also we determine the resources needed to implement the strategic plans into practice.